Company Generac Power Systems
Name Regional Development Manager - Baltimore MD/Richmond VA area
Req # 57303
Location Waukesha CP
Employment Type Full Time
Shift 1st
Generac has not only seen success as a company, but we have compassion for communities where we live and work. We are the #1 company in storm response, throughout the company's history, we have remained passionate about helping those in need... both in our day-to-day roles and in our efforts to give back. This commitment is our responsibility, pride, and passion.
The Regional Development Manager is responsible for sales growth, market expansion, and go to market strategies for assigned regional distribution partners. This role will develop sales and regional distribution strategies along with marketing communication tactics to ensure execution of programs and market share growth. This position will act as a liaison between assigned regional distribution partners and key customers while working closely with distributor channel leadership, Director of Sales and internal departments to create business plans for greater market penetration. The Business Manager coordinates all marketing activities with distribution partners; building, designing and executing the plans needed to grow share within the markets of responsibility.
Essential Duties:
- Develops, designs and executes short term and long term business plans related to all aspects/divisions of regional distribution partners
- Develops and implements strategic relationships with key decision makers
- Conducts sales presentations and provides training on new programs and products
- Works with distributors to increase parts and service sales, leveraging Generac products and services
- Supports all promotional programs
- Expands product line within current distribution partners
- Identifies and develops new business opportunities
- Supports new product launches
- Analyzes territory opportunities and discovers customer needs
- Creates KPI's to align with overall channel goals
- Tracks and reports on territory metrics regularly coordinates all marketing activities with distribution partners
- Provides reconnaissance of competitors' influence within territory and develops a plan to counter their influence within assigned territory. Creates solution-based sales strategies
Minimal Qualifications:
- Bachelor's Degree or equivalent experience
- 5 years field sales experience in 2 step distribution
Preferred Qualifications:
- Experience with electrical and HVAC wholesale partners, electrical contractors, HVAC contractors, from a partnership and business development standpoint
- Previous trade experience, experience in the power generation, or installed equipment industries
- Territory marketing campaign development
- Proficiency with business analysis to understand key business metrics
- Previous experience using SAP or equivalent ERP
Knowledge, Skills and Abilities:
- Effective negotiation skills with the ability to understand the complex sales process
- The analytical ability to understand key business metrics
- Excellent written and verbal communication skills across multiple audiences including top management
- Effective presentation skills
- Self- motivated with the ability to work independently in a field-based role
- Ability to define complex problems, collect data, establish facts and draw valid conclusions
- Visit multiple locations daily
- Proven ability to implement process improvements within a matrix organization
- Proficient in Microsoft Office Suite
Physical demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job include are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Ability to travel overnight at least 50%.
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law."